Great Graphic Designs for Gathering

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By the title, you can see that at Ember, we like alliteration. It’s a fun way to create color into words. Creating a good design for an event is the same; start with raw materials and sculpt something colorful.

All good design is supported by a strong use of design fundamentals – those raw materials we mentioned before. But to really be great, a design will also empathize with its audience.

So, where do you start? It starts with observation. There are often many answers for a client’s project needs. However, to find a standout solution that is really going to surprise them, we have to learn who they are. And no, we're not looking to learn their deepest darkest secrets, but we want to really know what their goals are to get the best outcome.

Here are some questions we keep in mind when starting a new project:

  • What do they find valuable about their company and the service they provide?
  • How do they view their customers, as a valued ambassador to their brand or as a means to maintain the bottom line?
  • What do they hope to convey to their audience?

When we have a better understanding of what the client values about their company and what they want to say or do, we can start to look more closely at their brand and find ways to visually empower their message. What we're talking about is user-centric designing. Pushing for a solution that will best solve a clients needs, through an experience designed to invoke a desired emotion and refined by an understanding of the end users expectations. 

Sounds like a lot, right? For us, this is the best part of designing. Design will help to bridge communication, via peer to peer, business to client or user to interface. Through empathy and observation and the aid of design techniques we help to bring about meaningful memories for the masses (there we go again with the alliteration).

Chris Gasbarro