think like an agency Speech Description
Abstract: "Just Do It", "Think Different", "Taste the Rainbow".... some of the most memorable, lasting, and actionable brand campaigns were developed by out-of-house agencies who were partnered with an internal stakeholder where both parties had a relentless focus and responsibility to push a brand forward. Imagine if you approached your meeting design, experiences, and attendees' needs with fresh thinking from the outside and could generate what other worldwide brands do simply with a new partner? This session highlights a collaborative partnership that took a national trade association's annual event from the 20th century into the 21st century through a combination of internal and external brand evangelists. The partnership delivered 180-degree transformation, increased sponsorship results, and record-setting participation across the event portfolio. Here's your chance to learn first-hand how external partners can help you improve thinking, execution, and results.
Deliverables:
How to source & evaluate the right agency partner
Understanding cost & value return of agency engagement
How to build a collaborative relationship that elevates results & saves staff time
Creating a culture of fresh thinking & outsourced solutions
Getting leadership and C-Suite to support agency engagement
Confidence, big or small meeting/budget, you can do this, and your meetings will benefit!