Ember Escapes in action:
FOOTJOY
INNOV8
CHALLENGE
How to create the most talked-about product in Golf— four years from now.
Approach
Our team thought about the environment where the most thoughtful and productive ideation could occur. We found an offseason beach house along the shores in North Carolina, and from there we curated everything needed for this ideation session: a formal ‘name’ of the event “Footjoy Innov8”, books to inspire thinking, catered meals with a private chef, shipping creative supplies, and facilitation for the participants. We assembled a collection of diverse minds and talent from across the organization, and curated a three night offsite with two design teams. Footjoy and BOA Technologies worked in an offseason house in North Carolina interacting 18 hours each day. The team was facilitated through brainstorm and design breakouts to have constant interactions on a future TBD performance golf shoe.
Outcome
Unveiled at the PGA show, The Footjoy Hyperflex BOA won several awards and was the most talked about product in golf that year. In addition, the offsite saved approximately 6 to 8 months of meetings and conferences calls, accelerating product development to arrive in market a full season in advance of expectations.